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Hair swirl representing the logo of Rare Earth Hair

The Richmond Hairdresser Leading the Clean Haircare Revolution

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Clean & luxurious haircare in the heart of Richmond

Welcome to Rare Earth Hair, your destination for clean and luxurious haircare in the heart of Richmond. For nearly two decades little known O&M has been pioneering the art of clean haircare, challenging the norms of the professional hair industry to provide you with formulations that are not only effective but gentle on your locks. Our mission is to offer a health-conscious choice when it comes to hair color and haircare. We genuinely care about what we put on your heads and in your hands, striving to remove harsh chemicals wherever possible while incorporating natural extracts and active minerals to deliver real benefits and salon-quality results.

We use O&M in salon to offer you choice beyond Aveda. A local Australian brand that believes in clean, kind, responsible haircare.

Created with love and care, the products are free from harsh chemicals because healthy hair begins when it’s free from stress and harm. 

Come into our Salons to see for your self (Book or view Services)

Clean Formulas, Clean Air Salons, Professional Performance

At Rare Earth Hair, we believe in a holistic approach to haircare that encompasses clean formulas, clean air salons, and exceptional performance. Our O&M (Original & Mineral) professional salon system was born in a salon in Paddington, Australia, made by hairdressers for hairdressers. It encompasses a comprehensive range of hair products, including permanent hair color, liquid glosses, lighteners, haircare, and styling essentials. We are proud to introduce you to the future of clean hair color technology – O&M CØR.color.

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COR colour

Pioneering Clean Color Technology

CØR.color: The “CØR” in our next-generation hair color symbolizes the core of our brand, which is a commitment to creating the cleanest color in the world by eliminating harsh chemicals. The “Ø” represents our unwavering dedication to zero Ammonia, PPD, and Resorcinol.

Rare Earth Hair is among the first haircare companies globally to produce professional-grade Ammonia, PPD, and Resorcinol-free permanent hair color. We are committed to providing low-chemical solutions for today’s conscious clients and dedicated stylists. Our CØR.color isn’t just a solution to the industry-wide problem of increasing chemical sensitivities but also a compelling narrative in the quest for effective, natural beauty solutions.

106 CØR.color Shades

Our extensive color palette offers 106 CØR.color shades that are free of Ammonia, PPD, and Resorcinol. These shades are exclusively formulated, achieving up to 5 levels of lightening and 100% gray coverage. Plus, they smell amazing!

Original Exclusions

We’ve excluded three harmful ingredients from our products:

  • Ammonia: Typically used to swell the hair and open cuticle scales for better color penetration. We’ve replaced it with MEA, an alkaline agent that mimics Ammonia’s role without the unpleasant side effects.
  • PPD (Paraphenylenediamine): Known to cause dermatitis and scalp issues. We’ve replaced it with low levels of PTDS, enabling up to 50% of PPD-allergic stylists and clients to safely use our color.
  • Resorcinol: A toxic coloring agent we’ve replaced with 2-Methylresorcinol and 4-Chlororesorcinol, which are kinder to the environment and less likely to cause sensitivities.

Our CØR.color maintains limited chemical inclusions to ensure top-notch performance, guaranteeing client satisfaction while prioritizing their well-being.

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Hair Color Is a Health Choice

At Rare Earth Hair, we understand that hair color isn’t just about style; it’s a health choice. The whole equation is simple – choose clean, choose health. Our shampoos and conditioners are specially formulated to protect colored hair and guard against color fade with built-in UV protection.

Join us at Rare Earth Hair, and let us redefine your haircare experience. Choose clean, choose health, and enjoy the vibrant, beautiful hair you deserve. Your hair is a canvas, and we are the artists to transform it into a masterpiece. The future of clean haircare is here, and it starts with you!

 

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