A New Chapter: evo Hair Care Is Coming to Rare Earth Hair Richmond
We are excited to share a significant new chapter for Rare Earth Hair: our Richmond salon is transitioning to evo professional hair care.
Choosing the products we use in the salon is never simply a purchasing decision. It affects how your hair looks and feels, how we support colour between appointments and the advice we give you for caring for your hair at home. That is why we took our time, conducted our own assessment and travelled to South Australia to meet the people behind evo and tour their facilities.
What we found was a refreshingly honest, family-run Australian company with a serious commitment to professional hairdressing and an approach that feels naturally aligned with Rare Earth Hair.
Why we chose evo for our Richmond salon
At Rare Earth Hair, our philosophy has always been “better for your hair, body and the world you live in.” From our Bridge Road salon, we provide personalised consultations across hair colour, balayage, blondes, foils, cutting, styling and treatments, with every recommendation shaped around the client’s hair history, lifestyle and maintenance preferences.
For us, a new professional hair care partner needed to meet several important tests:
- Professional performance without exaggerated promises
- A considered approach to ingredients and packaging
- Products that can support different hair types and concerns
- Strong education for our stylists
- An authentic company culture and long-term commitment to salons
- Values that complement Rare Earth Hair’s focus on hair health, wellness and more responsible choices
After researching, testing and spending time with the evo team in South Australia, we believe evo is the right fit.
An Australian hair care brand with global reach
evo describes itself as a full-concept professional hair care brand created for stylists. The company is family-owned and operated, Australian-born and has supplied salons internationally since 2005. In the professional salon community evo’s journey showcases good things do come from hard work. Beginning in Adelaide, South Australia, it has now expanded across the world.
Whilst you may not have heard of them. That South Australian heritage matters to us. Touring the facilities gave us an opportunity to look beyond the packaging and understand the people, thinking and culture behind the products. The experience felt open, personal and refreshingly free from corporate beauty-industry clichés. evo’s public philosophy is similarly straightforward: professional products should do what they say, be simple to understand and combine integrity, innovation and personality, without being promoted as miracle cures.
Considered formulas without compromising
performance
We know many Rare Earth Hair clients are interested in what goes into the products used on their hair. Rather than describing every evo product as “natural” or “organic” claims that can oversimplify very different formulations we prefer to be precise.
evo states that its ranges are formulated without sulfates, parabens, DEA, TEA, propylene glycol and gluten. The company says its range is predominantly vegan, while openly identifying four exceptions containing ingredients that can include beeswax, xanthan gum or lanolin. evo is also listed by PETA as cruelty-free. PETA says neither evo labs’ finished products nor ingredients are tested on animals and that its suppliers and relevant third parties follow the same standard.
For Rare Earth Hair, the important point is the combination of transparency and performance. Based on our own research and salon assessment, we believe evo offers the considered ingredient approach, professional capability and honest communication our clients expect.
Hair care designed around individual needs
There is no single product routine that works for everyone. Hair can need hydration, repair, volume, smoothing, curl definition, scalp support, colour maintenance or a combination of these at different times. evo’s professional portfolio includes dedicated hydrate, repair, volume, colour protect, curl, smooth, scalp and styling ranges, together with salon colour maintenance options. This gives our stylists the flexibility to recommend products according to your hair, rather than pushing everyone towards the same routine.
As evo arrives at Rare Earth Hair, our approach will remain consultation-led. We will consider your hair type, condition, colour history, styling habits and goals before recommending an in-salon or at-home routine.
If you are unsure where to begin, simply ask your stylist during your next appointment. You can also explore our hair services in Richmond or learn more about our hair treatments.
What the change means for Rare Earth Hair clients
You can expect the same calm, personalised Rare Earth Hair experience with a new professional product partner supporting our work. As the transition progresses, you will begin to see evo used and recommended across relevant salon services and home-care conversations. Our team will help you understand which products suit your hair, how to use them and how they can support the result of your colour, cut or treatment between appointments.
We are incredibly grateful for the trust our clients place in us. A change like this deserves care, research and confidence, and our visit to South Australia reinforced why we are excited to take this next step.
Australian-born. Family-run. Professional, honest and full of personality. Welcome to Rare Earth Hair, evo.
Ready for your next appointment? Explore our Richmond hair salon services or book online with Rare Earth Hair.
Frequently asked questions
Is evo an Australian hair care brand?
Yes. evo describes itself as family-owned and operated, Australian-born and active in professional salons since 2005. The brand’s beginnings to Adelaide, South Australia.
Is evo cruelty-free?
Yes. evo says it holds PETA cruelty-free accreditation, and PETA independently lists evo labs as cruelty-free.
Are all evo products vegan?
Clients wanting a vegan product should confirm the individual formulation with their stylist or check the current product information. evo describes its range as predominantly vegan, with four identified exceptions:
- Box O’ Bollox,
- Cassius,
- Crop Strutters and
- Whip It Good.
Which evo products will suit my hair?
That depends on your hair type, condition, colour, styling routine and goals. Rare Earth Hair will continue to provide personalised product recommendations as part of your salon consultation.