Hair swirl representing the logo of Rare Earth Hair

Ever heard of the Aveda Reverse Mission?

A Powerful Poem - Aveda Reverse Mission

This is a poem developed by Aveda (the environmentally conscious beauty company we partner with). It incorporates ideals from their mission statement in a unique way.

The poem which is cynical when read top to bottom and then optimistic when read in reverse is the same style of the “The Lost Generation”, a popular poem by Jonathan Reed.

First time we listened to it, it moved us in a way that made us rethink the choices we make everyday. 

We hope you enjoy the Video. Let us know next time you’re in the salon what you think?

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